In an unprecedented move, the Women In Green Forum just announced that it will grant lifetime membership to every registered attendee at the inaugural 2010 Forum, which is scheduled for September 1st and 2nd at the Pasadena Convention Center. This groundbreaking strategy will allow anyone who purchases a registration pass this year to be exempt from registration fees in future years, thereby granting 2010 Women In Green goers lifetime access to the yearly Forum for a modest, one-time fee.
Offering the added value of lifetime membership for 2010 registrants is likely to substantially boost the Forum’s attendance, serving as an innovative response to this year’s difficult economic climate. It will also create a loyal support base for future Women In Green Forums by granting conference-goers an enhanced event experience. The Forum organizers want all registrants to enjoy being members of a community versus participants in a one-time event. Unlike traditional conferences, the Women In Green Forum will continue to support the professional development interests of its members long after the Convention Center shuts down the evening of September 2nd.
“By promoting lifetime access to the Women In Green Forum, we are hoping to reengineer the attendee experience,” says Jaime Nack, President of the event production company Three Squares Inc. (TSI) and Executive Director of the Women In Green Forum. “The purpose of the Forum is to connect professionals within the sustainability field in a meaningful way. Our lifetime membership offer will allow attendees to build upon their conference experience every year and cultivate long-term relationships, leading to career growth among individuals and the formation of a powerful Women In Green community. With so little time to solve the many critical environmental issues confronting us, we see an opportunity for the Women In Green Forum to become a driving force in shaping collaborative solutions to the environmental challenges ahead.“
The Women In Green Forum’s unique lifetime model is making a splash within the event production industry. Given the current economic climate, Three Squares Inc.—the Forum’s event production company—is diverging from the “business as usual” mode in conference production, which typically relies on sponsorships, registration rates, and short-term experiences lasting from one to three days. This unique approach provides more added value for the attendees, sponsors and speakers and will allow 2010 participants to stay connected with the Forum for years to come.
“Lifetime membership is a visionary move,” says Sarah Backhouse, Anchor of Planet 100 for Discovery’s Planet Green.com and master of ceremonies for the 2010 Women in Green Forum. “It’s an amazing opportunity for the Forum’s attendees to foster a sense of community, grow their networks and enhance job prospects. I envisage these exclusive memberships becoming highly coveted in the future.”
Serving one of the chief goals of the Forum—to create a community of professionals who share a passion for sustainability—lifetime memberships will be assigned to individual attendees rather than their affiliated companies. Lifetime memberships will also include priority invitations to other Women In Green Forum events throughout the year and future access to an online “members only” portal. By creating more opportunities to connect with others in the field, the lifetime membership strategy is anticipated to create a collaborative platform from which women can develop powerful professional networks and build upon each other’s successes. For more details and the terms of the membership offer, please visit the Forum web site at http://www.womeningreenforum.com.
